Press(ure) Release...
I think I've probably repeated this phrase to myself over a hundred times in the last few days:
"I hate commercial writing and worse yet, writing press releases"
There is no particular reason for hating them - it's just that I'm probably the most laconic person I know except for Andy off Little Britain (pictured right). I hate dragging on about things. Sadly, I am required to do this to promote our company's product. In the process of battering readers' brains about how great our product is, I have gone completely mental - every time I sit done to write, my brain bleeds in trying not to make a press release that's three or four words long ("Our product rules." or "We are the best.")...
Press Liason - Nevertheless, today I managed to write two (actually, one-and-a-half) respectable press releases. I haven't posted them yet because they need be cleared by the partners. I've once again met my deadline.
Copywriter - Another task I loath is writing content for our brochures. This is much worse than writing press releases because there is a zillion times more to write. With brochures, It seems that I have a permanent case of writer's block. Anyway, I've started writing the brochure for the NAB. It's a bit overdue because I've been distracted by all the other things that have to be done.
Miscellaneaous - Popped a couple of press photos on the site and corrected some tech info errors.
Basecamp - Speaking of deadlines, I finally decided (or actually, had a chance) to have a look at 37Signals products. Their product line comprises five easy-to-use, web-based applications that are meant to help workgroups increase internal communication and manage projects. I decided to go for a free demo and let me tell you - I was well impressed at how simple and very effective they can be for freelancers as well as project groups. Well done...
"I hate commercial writing and worse yet, writing press releases"
There is no particular reason for hating them - it's just that I'm probably the most laconic person I know except for Andy off Little Britain (pictured right). I hate dragging on about things. Sadly, I am required to do this to promote our company's product. In the process of battering readers' brains about how great our product is, I have gone completely mental - every time I sit done to write, my brain bleeds in trying not to make a press release that's three or four words long ("Our product rules." or "We are the best.")...
Press Liason - Nevertheless, today I managed to write two (actually, one-and-a-half) respectable press releases. I haven't posted them yet because they need be cleared by the partners. I've once again met my deadline.
Copywriter - Another task I loath is writing content for our brochures. This is much worse than writing press releases because there is a zillion times more to write. With brochures, It seems that I have a permanent case of writer's block. Anyway, I've started writing the brochure for the NAB. It's a bit overdue because I've been distracted by all the other things that have to be done.
Miscellaneaous - Popped a couple of press photos on the site and corrected some tech info errors.
Basecamp - Speaking of deadlines, I finally decided (or actually, had a chance) to have a look at 37Signals products. Their product line comprises five easy-to-use, web-based applications that are meant to help workgroups increase internal communication and manage projects. I decided to go for a free demo and let me tell you - I was well impressed at how simple and very effective they can be for freelancers as well as project groups. Well done...
posted by Peter at 1:32 PM
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